課程資訊
課程名稱
作業與創新管理分析
Operations and Innovation Management Analytics 
開課學期
107-1 
授課對象
管理學院  商學研究所  
授課教師
陳家麟 
課號
MBA5071 
課程識別碼
741EU5420 
班次
 
學分
3.0 
全/半年
半年 
必/選修
選修 
上課時間
星期四7,8,9(14:20~17:20) 
上課地點
管二201 
備註
本課程以英語授課。
限學士班三年級以上 且 限本系所學生(含輔系、雙修生)
總人數上限:100人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1071MBA5071_ 
課程簡介影片
 
核心能力關聯
本課程尚未建立核心能力關連
課程大綱
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課程概述

Important Note: If you are unable to register for this course online, please come to the first class on Sept. 14, 2017 and the instructor will provide you with the access code for registration.

Course Description:
This course examines the use of operations and innovations as competitive weapons with two modules: (1) Supply Chain Analytics, and (2) Innovation Management Analytics. The emphasis is on the successful development of products, manufacturing process, and supply chains to create, deliver, and sustain value for an innovation-driven organization. The course proceeds from broad discussions of operations strategy to assessment of specific strategies (product conceptualization and planning, product design and development, outsourcing vs. in-house, supply-chain design, market and consumer analyses, etc.) to discussions of how those strategies can best be implemented over time. A key objective of the course is the development of operations and innovation strategies which are integrated with the overall business strategy of an organization as well as the other functional strategies such as marketing, information technology, and human resources. The applications of computerized analytics in decision-making and decision-support will also be emphasized in this course. 

課程目標
This course examines the use of operations and innovations as competitive weapons with two modules: (1) Supply Chain Analytics, and (2) Innovation Management Analytics. The emphasis is on the successful development of products, manufacturing process, and supply chains to create, deliver, and sustain value for an innovation-driven organization. The course proceeds from broad discussions of operations strategy to assessment of specific strategies (product conceptualization and planning, product design and development, outsourcing vs. in-house, supply-chain design, market and consumer analyses, etc.) to discussions of how those strategies can best be implemented over time. A key objective of the course is the development of operations and innovation strategies which are integrated with the overall business strategy of an organization as well as the other functional strategies such as marketing, information technology, and human resources. The applications of computerized analytics in decision-making and decision-support will also be emphasized in this course. 
課程要求
待補 
預期每週課後學習時數
 
Office Hours
 
指定閱讀
待補 
參考書目
Business Logistics/Supply Chain Management, 5th Edition, Ronald H. Ballou,
2004, Prentice Hall
Business Cases for Innovation Management (available on
http://www.decisionpro.biz/) 
評量方式
(僅供參考)
 
No.
項目
百分比
說明
1. 
Individual Assignments (2) 
20% 
 
2. 
Team Project Report 
20% 
 
3. 
Team Project Presentation 
15% 
 
4. 
Class Participation 
15% 
 
5. 
Final Examination 
30% 
 
 
課程進度
週次
日期
單元主題
第1週
9/13  Introduction
Introduction to Supply Chain Analytics 
第2週
9/20  Supply Chain Management, Omni-Channel Strategy, New Retail
Cases: Amazon, Alibaba 
第3週
9/27  Supply Chain Location Analytics
Cases: Starbucks, ABC Medical Supply 
第4週
10/04  Supply Chain Transportation Analytics
Cases: Fowler Distributing Company, Alibaba’s Cainiao 
第5週
10/11  Supply Chain Inventory Analytics
Case: HP Supply Chain 
第6週
10/18  Purchasing and Procurement Analytics
Case: ABC Process Simulation 
第7週
10/25  Introduction to Innovation Management Analytics: Opportunity Identification: Theory 
第8週
11/01  Opportunity Identification: Practice (Case: ConneCtor PDA) Product Positioning: Theory 
第9週
11/08  Product Positioning: Practice (Case: Infiniti G20)
New Product Design & Development: Theory 
第11週
11/22  New Product Design & Development: Practice (Case: Forte Hotel Design)
Diffusion of Innovation: Theory 
第12週
11/29  Diffusion of Innovation: Practice (Case: Ford Hybrid Cars) Game Theory & Competitive Strategies 
第13週
12/06  Game Theory & Competitive Strategies 
第14週
12/13  Team Project Presentations 
第15週
12/20  Team Project Presentations 
第16週
12/27  Final Exam