課程名稱 |
作業與創新管理分析 Operations and Innovation Management Analytics |
開課學期 |
107-1 |
授課對象 |
管理學院 商學研究所 |
授課教師 |
陳家麟 |
課號 |
MBA5071 |
課程識別碼 |
741EU5420 |
班次 |
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學分 |
3.0 |
全/半年 |
半年 |
必/選修 |
選修 |
上課時間 |
星期四7,8,9(14:20~17:20) |
上課地點 |
管二201 |
備註 |
本課程以英語授課。 限學士班三年級以上 且 限本系所學生(含輔系、雙修生) 總人數上限:100人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1071MBA5071_ |
課程簡介影片 |
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核心能力關聯 |
本課程尚未建立核心能力關連 |
課程大綱
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課程概述 |
Important Note: If you are unable to register for this course online, please come to the first class on Sept. 14, 2017 and the instructor will provide you with the access code for registration.
Course Description:
This course examines the use of operations and innovations as competitive weapons with two modules: (1) Supply Chain Analytics, and (2) Innovation Management Analytics. The emphasis is on the successful development of products, manufacturing process, and supply chains to create, deliver, and sustain value for an innovation-driven organization. The course proceeds from broad discussions of operations strategy to assessment of specific strategies (product conceptualization and planning, product design and development, outsourcing vs. in-house, supply-chain design, market and consumer analyses, etc.) to discussions of how those strategies can best be implemented over time. A key objective of the course is the development of operations and innovation strategies which are integrated with the overall business strategy of an organization as well as the other functional strategies such as marketing, information technology, and human resources. The applications of computerized analytics in decision-making and decision-support will also be emphasized in this course. |
課程目標 |
This course examines the use of operations and innovations as competitive weapons with two modules: (1) Supply Chain Analytics, and (2) Innovation Management Analytics. The emphasis is on the successful development of products, manufacturing process, and supply chains to create, deliver, and sustain value for an innovation-driven organization. The course proceeds from broad discussions of operations strategy to assessment of specific strategies (product conceptualization and planning, product design and development, outsourcing vs. in-house, supply-chain design, market and consumer analyses, etc.) to discussions of how those strategies can best be implemented over time. A key objective of the course is the development of operations and innovation strategies which are integrated with the overall business strategy of an organization as well as the other functional strategies such as marketing, information technology, and human resources. The applications of computerized analytics in decision-making and decision-support will also be emphasized in this course. |
課程要求 |
待補 |
預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
待補 |
參考書目 |
Business Logistics/Supply Chain Management, 5th Edition, Ronald H. Ballou,
2004, Prentice Hall
Business Cases for Innovation Management (available on
http://www.decisionpro.biz/) |
評量方式 (僅供參考) |
No. |
項目 |
百分比 |
說明 |
1. |
Individual Assignments (2) |
20% |
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2. |
Team Project Report |
20% |
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3. |
Team Project Presentation |
15% |
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4. |
Class Participation |
15% |
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5. |
Final Examination |
30% |
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週次 |
日期 |
單元主題 |
第1週 |
9/13 |
Introduction
Introduction to Supply Chain Analytics |
第2週 |
9/20 |
Supply Chain Management, Omni-Channel Strategy, New Retail
Cases: Amazon, Alibaba |
第3週 |
9/27 |
Supply Chain Location Analytics
Cases: Starbucks, ABC Medical Supply |
第4週 |
10/04 |
Supply Chain Transportation Analytics
Cases: Fowler Distributing Company, Alibaba’s Cainiao |
第5週 |
10/11 |
Supply Chain Inventory Analytics
Case: HP Supply Chain |
第6週 |
10/18 |
Purchasing and Procurement Analytics
Case: ABC Process Simulation |
第7週 |
10/25 |
Introduction to Innovation Management Analytics: Opportunity Identification: Theory |
第8週 |
11/01 |
Opportunity Identification: Practice (Case: ConneCtor PDA) Product Positioning: Theory |
第9週 |
11/08 |
Product Positioning: Practice (Case: Infiniti G20)
New Product Design & Development: Theory |
第11週 |
11/22 |
New Product Design & Development: Practice (Case: Forte Hotel Design)
Diffusion of Innovation: Theory |
第12週 |
11/29 |
Diffusion of Innovation: Practice (Case: Ford Hybrid Cars) Game Theory & Competitive Strategies |
第13週 |
12/06 |
Game Theory & Competitive Strategies |
第14週 |
12/13 |
Team Project Presentations |
第15週 |
12/20 |
Team Project Presentations |
第16週 |
12/27 |
Final Exam |
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